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MacMall Privacy Policy          Home > CheckOut > Billing and Shipping >  MacMall Privacy Policy

MacMall Privacy Policy


Last Revised: February 1, 2012

We at MacMall ("MacMall", "we" or "us") understand that making purchases online involves a great deal of trust on your part. We take that trust seriously, and, as a result, we seek to ensure the security of your personal information online. This privacy policy is an effort to answer your privacy-related questions. If you have questions that are not addressed herein, please submit them
to us by sending an email to webmaster@macmall.com.

The purpose of this privacy policy (the "Policy") is to help you understand what kinds of personally identifiable information we may gather about you when you visit the MacMall Web site located at www.macmall.com and related sub-domains (the "Site"), how we may use that information, whether we will disclose it, and how you can correct or update it. We note that this Policy sets forth our online information collection and use policies under U.S. law. The Site is intended for use by residents of the U.S. who are over the age of 18. We do not knowingly collect personally identifiable information from children (that is, minors younger than thirteen years of age).

If you do not agree to the terms of this Policy, you should not use the Site. We reserve the right to update or modify this Policy from time to time, and such changes to the Policy will be effective immediately; therefore please bookmark this page and review it periodically to assure familiarity with the most current version of the Policy. You can tell if the Policy has been updated since you last reviewed it by checking the "Last Revised" date at the beginning of the Policy.

This Policy is the sole authorized statement of MacMall's practices with respect to the online collection of personally identifiable information and the usage of such information. Any summaries of this Policy generated by third party software or otherwise (for example, in connection with the "Platform for Privacy Preferences" or "P3P") shall have no legal effect, are in no way binding upon MacMall, shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.

To assist you with your review of our Policy, we have provided answers to questions that you may find important:

What Personal Information We Collect
How We Use the Personal Information We Collect
Special Notification to California Residents
Marketing Communications: Opting Out
Cookies
Web Beacons
How We Protect Your Personal Information
Correcting/Updating Your Personal Information and Preferences
Other Information We Collect
Advertisers
Sweepstakes and Promotions
Co-branded Sites: Links to Other Sites
Online vs. Offline Practices
Contacting MacMall
Remarketing with Google Analytics
Google Display Network Impression Reporting
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What Personal Information We Collect

MacMall collects personally identifiable information that you specifically and voluntarily provide on the Site or by email to MacMall. Personally identifiable information ("PII") is information that identifies you as a specific individual, for example, your name, company name, account number, physical or email address, and phone number plus other information that personally identifies you including your industry, the number of employees at your company, and purchase history. The Site includes both public areas, open to all visitors, and private areas that are open only to those visitors who choose to register. In addition, visitors can sign up on the Site to request email newsletters and other information from MacMall. MacMall collects PII from you when you:
Make a purchase
Create an account
Subscribe to our newsletter
Request a catalog via email or our website
Participate in a survey
Register at our website
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How We Use the Personal Information We Collect

We use the PII that you provide to us in order to 1) fulfill requests for products, services and/or information, 2) provide customer service, 3) offer new products or services, 4) measure and improve the effectiveness of our Site and our marketing endeavors, 5) tailor our online offerings to your preferences, 6) administer promotions or surveys, and 7) achieve other business purposes as permitted under applicable law.

When you make a purchase on our Site we collect credit card information including card number, card type, cardholder name and billing address, and expiration date, in order to bill you for purchases made through MacMall. Please review our 
Credit Card Policy for additional information.

MacMall may share PII with third parties for marketing and other business of MacMall and our affiliates. For example, MacMall may disclose PII to consultants, professional advisors and contractors who perform services on our behalf. At times, MacMall may seek to validate the PII we have collected via an audit by a third party designed to determine the accuracy of and/or to update the information collected. We may also combine data that we collect online with data collected offline (such as through purchases made through one of our catalogs), or with data provided by other parties.

MacMall reserves the right to release PII concerning any visitor when that visitor is believed by MacMall to be in violation of any published guidelines for the use of the Site, or participates (or is suspected of participating) in any illegal or potentially illegal activity. MacMall also reserves the right to disclose PII to comply with applicable law, in response to civil subpoenas or discovery requests, or when we believe in good faith that disclosure is required to protect the rights, property, safety or security of MacMall, our visitors or the public, or to respond to an emergency.

MacMall may share PII collected from our visitors and customers with our affiliated or related companies, including our parent company, affiliates, subsidiaries, or our parent company's other subsidiaries (collectively, our "affiliates"). We also may share PII with unaffiliated third parties, such as our marketing or business partners. For purposes of this Policy, "unaffiliated third parties" are third-party individuals or entities not affiliated with MacMall or our affiliates. If you not do wish for us to share your PII with unaffiliated third parties for their direct marketing purposes, please refer to the paragraph below entitled "Correcting/Updating Your Personal Information and Preferences."

In the event that we sell or otherwise transfer to a third party assets related either (a) to the Site or (b) to one or more of our businesses, divisions or affiliated companies, we reserve the right to also transfer any and all information (including any PII) associated with the Site and/or any business, division or affiliated company to such third party.
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Special Notification for California Residents

Individual customers who reside in California and have provided their PII to MacMall may request information about our disclosures of certain categories of PII to third parties for their direct marketing purposes. Such requests may be directed to Mailing Management Department, 1940 E. Mariposa Ave, El Segundo, CA 90245. customers' PII that have been disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of those third parties. This type of request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the mailing address specified in this paragraph.
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Marketing Communications: Opting Out

When you provide PII to us, including when registering to receive email newsletters, catalog subscriptions or other information, or to make a purchase, MacMall provides you with the opportunity to opt-out of having your PII used by MacMall to send you advertising or promotional materials. Unless you have opted out of receiving such marketing materials, MacMall may use your PII to forward you, via email or mail, advertisements concerning MacMall products, services, special promotions, surveys or other opportunities from MacMall that we think may be of interest to you. Such advertisements may also concern third party companies' products and services, including companies in industries such as hardware and software, and other providers of the types of products that are sold or featured on the Site.

MacMall has partnered with unaffiliated third parties to offer our customers and Site visitors a variety of products and services. MacMall may share PII (such as your physical mailing address - but not your email address) with our third-party marketing partners in order for them to offer you additional products and services that MacMall believes may be of interest to you. Although we only work with third parties whom we believe to be reputable, our third-party marketing partners may have different privacy policies and practices than MacMall. We are not responsible for the privacy practices of our marketing partners or any other third parties.

Should you wish to change your preferences regarding the marketing information that you receive from MacMall or its affiliates, or would prefer that we not share your PII with unaffiliated third parties for their direct marketing purposes, please refer to the paragraph below entitled "Correcting/Updating Your Personal Information and preferences.".
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Cookies


Upon visiting our Site we will assign you a unique ID in the form of a "cookie". A cookie is a piece of information that our server places on your computer's hard drive, which MacMall may associate with your PII when you log on to the site. Cookies are used for such purposes as facilitating and personalizing your shopping and ordering experience, keeping track of your shopping basket during your visit, helping diagnose problems with our server, and administering our Site. We may use the information collected through cookies for marketing purposes to inform you of special offers, better understand your needs or answer your questions. For more information about cookies, please see our Cookie FAQs. NOTE: You can control how and whether cookies will be accepted by your web browser, and you may remove them from your computer at any time at your discretion.

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Web Beacons

Some MacMall Web pages and HTML-formatted e-mail newsletters may use Web beacons to compile aggregate statistics about website usage. A Web beacon is an electronic image, often called a single-pixel (1x1) or clear GIF that is ordinarily not visible to the site visitor. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page or image view, and a description of the page where the Web beacon is placed. When used in an e-mail, they can tell us whether an e-mail has been opened.
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How We Protect Your Personal Information

To help ensure the security of your PII, MacMall seeks to use security technology and procedures, which are reviewed periodically. We use encryption technology and Secure Socket Layers ("SSL") in all areas where your personal and account information is required. This means that the PII you submit to us via our Site is encrypted by your computer, and then decrypted again on our side, discouraging others from accessing your private information during transmission. If your browser does not support SSL or if you are unable to establish a secure connection due to a company firewall, please call us at (800) MACMALL to place your order by phone.

In addition, your personal, account information, and transaction history are kept behind our firewall.
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Correcting/Updating Your Personal Information and Preferences

If you would like to opt-out of having your PII shared with unaffiliated third parties for their direct marketing purposes, or to make changes to your PII or to your preferences regarding the marketing information that you receive from MacMall or our affiliates, please click here. We will use reasonable efforts to comply with your request. Please note that we may need to contact you in order to be sure that we are updating the appropriate information. When requesting that PII be updated or that your preferences be changed, please keep in mind that until the change is implemented, you may still receive email and/or physical mailings from us. Furthermore, there will be residual information that will remain within MacMall databases, access logs and other records, which may contain such PII. The residual information will not be used for commercial purposes; however, MacMall reserves the right, from time to time, to re-contact former customers or visitors to the Site. Please note that we are not responsible for retracting your PII from third parties with whom we have shared your information pursuant to the terms and conditions of this Policy as in effect from time to time.

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Other Information We Collect

Information About Your Computer and Your Site Activities: When a visitor comes to our Site we collect and aggregate information about the visitor's computer (such as its IP address, operating system and browser software), and click-stream information (such as the address (or "URL") of the Web site that the visitor came from before visiting our Site, which pages of the Site were visited, the order in which they were visited and which hyperlinks were clicked) for the purpose of assessing our Site traffic and the effectiveness of our Site content, as well as to help diagnose problems with our servers. This data allows us to improve the quality of your visit by streamlining your ability to navigate the Site and to develop featured programs and content that will be of interest to our customers and Site visitors.

Aggregated Information: MacMall may collect and aggregate demographic information about our Site visitors. For example, we may seek to aggregate information regarding the gender make-up, average age and range of income levels of Site visitors in order to better service our user community. We may use such information in its aggregated form without restriction.

Information About Corporate and Other Organizational Customers: We may collect information pertaining solely to corporations, governmental or educational entities, or other business or not for profit entities, such as, for example, a company's address. We may use any such corporate information without restriction. In an effort to better support our customers by delivering more relevant marketing communications, MacMall will, on occasion, purchase third party information about businesses and other entities that are our customers. The company information we purchase may include number of employees, or annual sales volume and company structure. This is used to customize such customers' online/offline experience and to supplement our internal sales information to better serve you.
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Advertisers

MacMall may use outside advertising companies ("Advertisers") to serve advertisements on the Site. Please be advised that such Advertisers may use cookies or other technologies to enable such Advertisers to record which ads your browser has seen, and which Site pages you may have been viewing when the ads were delivered.
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Sweepstakes and Promotions

We may from time to time offer sweepstakes, contests, or other similar promotions on the Site. Additional PII may be required in order to participate in such promotions, so that we may, for example, verify entrants' eligibility and identity and notify winners. Participation in such promotions is completely voluntary. If and when we sponsor such promotions, we will post relevant privacy information in the respective "official rules" and/or registration areas for such promotions. That privacy information, to the extent it conflicts with this Policy, will govern that particular sweepstakes, contest or promotion -- please remember to read it carefully.

Other companies may offer sweepstakes, contests or similar promotions through our Site, including through the Rebates & Coupons page. MacMall is not responsible for any such promotions offered by third parties. Please read all related terms and conditions carefully, or contact the applicable third party for more information. The collection and use of PII in connection with such promotions is governed by such third party's privacy policy, and not by the policies of MacMall.
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Co-branded Sites: Links to Other Sites

The Site offers certain features that are provided and/or hosted by third parties, but that may be presented on pages displaying MacMall's branding. For example, MacMall -branded pages featuring investor relations information about MacMall may be created and operated by a third party data provider specializing in such information. The Site may also contain links to other Web sites, or other affiliated sites (e.g., event sponsors, or companies offering rebates or other promotions through our Rebates & Coupons page). We are not responsible for the privacy practices or the content of any such Web sites, including such sites' use of any information (such as IP number, browser type or operating system) collected when visitors to the Site click through links to those sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of any third party sites.
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Online vs. Offline Practices

Please note that this Policy applies solely to our online information-gathering and dissemination practices in connection with the Site, and does not apply to any of our practices conducted offline other than as expressly set forth in this Policy.
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Remarketing with Google Analytics
MacMall use Remarketing with Google Analytics to advertise online.
Third-party vendors, including Google, show our ads on sites across the Internet.
MacMall and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to your website.
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Google Display Network Impression Reporting
MacMall and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.

Ads Opt-out & Settings Links:
Google Analytics opt-out browser add-on
Customize Google Display Network ads using the Ads Settings
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Contacting MacMall
Should you have any questions, please e-mail us at webmaster@macmall.com
 

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